GOODSTUF

⟢ BRANDING ⟢ CREATIVE DIRECTION ⟢ PHOTOGRAPHY ⟢ TYPOGRAPHY

GOODSTUF is a conceptual music festival hosted by everyone’s favorite cookie, Oreo. The festival is a 3-night dance club experience featuring many experimental pop artists perfect for the cool NYC club kids. The marketing and campaign experiments with early Tumblr indie sleaze aesthetics mixed with Oreo’s fun and cheeky personality.